The "first hire" question
How to know whether your next dollar should hire a person or buy a tool.
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Plain-English playbooks for the small business owner who doesn't have a CTO, a marketing team, or any patience left for vague advice. Pick a topic, read for ten minutes, do the thing.
Browse the playbooksHow to know whether your next dollar should hire a person or buy a tool.
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Read the storyThe honest answer is "it depends" — here's what it depends on.
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